Background

These are Simon's professional qualifications and affiliations:

• PhD - Department of Marketing, University of Strathclyde, 1999
• Chartered Marketer, 1998
• Doctoral research methodology programme, University of Strathclyde, 1995
• MBA, Durham University Business School, 1992
• BTech(Hons), Mechanical Engineering, Loughborough University of Technology, 1982
• Member, Institute of Management Consultants
• Member, Chartered Institute of Marketing